EPH, also known as Estética Para Homens (Aesthetics for Men), is an aesthetic center with locations in São Paulo, Rio de Janeiro, and now Miami, Florida. It is a space dedicated to the care and maintenance of male beauty.

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Founded and envisioned by Pedro Pitanga, an entrepreneur and journalist, EPH aims to make self-care accessible and free from judgment or prejudice. The center offers a range of exclusive treatments, proven protocols, and expert professionals who are passionate about making aesthetic services more approachable and effective, all at a fair price.

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Since its launch in São Paulo in August 2019, EPH has become a leading name in the competitive male aesthetics market. By 2021, it expanded to Rio de Janeiro with a location in Ipanema, where it has remained the market leader for three years. In 2025, EPH reached an exciting milestone by going international with its new branch in Miami, Florida.

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With over 6,000 clients served and more than 70,000 procedures performed, EPH generated revenues exceeding R$ 3 million in 2023. On social media, the brand has over 170,000 followers, establishing itself as the largest male aesthetics business in Brazil and the first to enter the U.S. market.

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At EPH, we celebrate male beauty while respecting each client’s individuality. We believe body care and beauty are personal and should always be treated as such.

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